As with their cars, Ferrari has created a really fantastic experience with their 458 configurator. Not only is the 458 gorgeous, but it’s a technological marvel with a seemingly endless number of options. The configurator will keep even the most critical desk jockey occupied for an entire lunch break. 
Overall, the configurator looks terrific, but it could use more contrast; viewing in my bright office made reading the text sometimes an eye-squinting affair. And while offering decent, and obvious, points of navigation—which is an important interaction that not all configurators do well—if I had to pick some nits, I would like the sections—both parent and child—to be more visually distinct from one another. As they are now, it’s not immediately obvious where a section begins and ends. Also, when clicked, a parent section expands horizontally to expose its children but in doing so the following parent section label is moved. Not a deal breaker, but not awesome.


As far as that red slider thingy at the bottom of the UI goes, besides being made taller, I’m not sold on the idea that it’s really necessary at all. I understand that it’s marking where the user is located within the work-flow, but since the user is able to navigate to any point in the flow at any time, an indicator of progress is not valid here.
Other than these small issues—that are easily ignored—the configurator is tons of fun, which after all is the real goal of these kinds of things. And for those of us who don’t quite (yet) have the scratch for the real thing, it’s nice that Ferrari throws us a bone with some cool online eye candy to kill some time until we do.
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