Setting the vision for a content management platform for UX pros. Determining design direction, project priorities, and engagement strategies to acquire users and improve existing features. Defined brand voice and tone used throughout site and social media channels.
Led the interaction design for new and existing products. Created an updated visual identity used to guide the company's design vision moving forward. Performed user research, interviews, and studies to establish an updated design strategy. Worked closely with product owners.
Principle interaction designer for a redesign of the company’s website, a reporting application, and a customer-facing shipment tracking solution. Design lead for enterprise UI standards, ensuring consistency across business units by performing audits, providing guidance, and evolving standards over time.
Specialized in conceptual and interaction design, analysis, and prototype creation for various clients including Honeywell and Best Western.
By balancing the responsibilities of project management, development, and design, owned the maintenance and continued evolution of the company’s existing website. Instrumental in the proposed UI/UX direction of website redesign.