Led research and design efforts on several key initiatives for a Salesforce-based investment management system. Owned the research, development, and maintenance of platform design standards. Through continuous review, identified and documented more than 30 additional enhancements to existing interactions. Only designer embedded into production sprint team.
Set the vision for a content management platform for UX pros. Determined design direction, project priorities, and engagement strategies to acquire users and improve existing features. Defined brand voice and tone used throughout site and social media channels.
Owned design for new and existing products. Created an updated visual identity used to guide the company’s design vision moving forward. Performed user research, interviews, and studies to determine an updated design strategy. Worked closely with product owners and engineers.
Led design for enterprise UI standards, ensuring consistency across business units by performing audits, providing guidance, and evolving the standards over time. Responsible for full-stack UX design for several internal tools including booking management and reporting.